Nowadays, marketing has become a central part of libraries’ interest worldwide.
Their motivation is varied: the missions of organizations have lost compatibility with
market demand, budgets are low, while their units require more funds, the increase in the
competition for funding, the harsh competition between service suppliers, etc. Furthermore,
the Western world understood the necessity of library marketing for reasons like: the
support offered in library management, the focus on consumers, the capacity of attracting
consumers to use libraries, the improvement of the organization’s image. Despite all that,
most Romanian libraries do not understand the part played by marketing in the library or
in the information service, as well as its usefulness in day-to-day activities. The purpose of
this essay is to present the importance of marketing in the National Romanian Library’s
activity.